TY  - BOOK
AU  - Karger,Delmar W.
AU  - Murdick,Robert G.
TI  - New product venture management
SN  - 0677039603
U1  - 658.575 20
PY  - 1972///]
CY  - New York
PB  - Gordon and Breach
KW  - New products
N1  - Includes bibliographies
ER  -