TY  - BOOK
AU  - Kyambalesa,Henry
TI  - Marketing in the 21st century: concepts, challenges, and imperatives 
SN  - 0754612678
U1  - 658.8 21
PY  - 2000///]
CY  - Aldershot, Burlington, USA
PB  - Ashgate
KW  - Marketing
KW  - Management
KW  - Government policy
KW  - Export marketing
N1  - Includes bibliographical references (p. 273-291) and index; Chapter 1 THE MARKETING FUNCTION --
chapter 2 THE CHANGING BUSINESS ENVIRONMENT --
chapter 3 CULTURE IN CROSS-BORDER MARKETING --
chapter 4 THE JAPANESE CHALLENGE --
chapter 5 THE ROLE OF GOVERNMENTS
N2  - "This title was first published in 2000. Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out."--Provided by publisher.
ER  -