TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: concepts and strategies 
SN  - 9780470814697 (pbk.)
U1  - 658.8 22
PY  - 2006///]
CY  - Boston
PB  - Houghton Mifflin Co., 
KW  - Marketing
N1  - Previous ed.: 2006; Includes bibliographical references and indexes; Part 1: Marketing and its environment --
1. Marketing's role in business and society --
2. Planning marketing strategies --
3. The marketing environment, social responsibility and ethics --
4. Market research and information systems --
Part 2: Target market selection and buyer behaviour --
5. Target markets: segmentation and evaluation --
6. Consumer buying behaviour --
7. Business markets and buying behaviour --
Part 3: Product decisions --
8. Product, branding and packaging concepts --
9. Developing and managing goods and services --
Part 4: Pricing decisions --
10. Pricing fundamentals --
11. Pricing management --
Part 5: Place (distribution) decisions --
12. Marketing channels and supply-chain management --
13. Retailing and e-distribution --
Part 6: Promotion decisions --
14. Integrated marketing communications --
15. The promotion mix --
Part 7: Implementation --
16. Marketing implementation and control
N2  - This Asia Pacific edition puts contemporary introductory marketing students on target with the answer to many marketing questions

ER  -