TY  - BOOK
AU  - Adcock,Dennis
AU  - Halborg,Al
AU  - Ross,Caroline
ED  - Financial Times Ltd.
TI  - Marketing: principles and practice 
SN  - 027364677X (pbk.)
U1  - 658.8 21
PY  - 2001///
CY  - Harlow
PB  - Financial Times/Prentice Hall
KW  - Marketing
KW  - Management
N1  - This new edition makes extensive use of articles from the Financial Times newspaper_Pref; Previous ed.: / by Dennis Adcock ... [et al.]. London : Financial Times/Pitman, 1998; Includes bibliographical references and index
ER  -