TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Foundations of marketing
SN  - 9780618973378 (pbk.)
U1  - 658.8 22
PY  - 2009///]
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes bibliographical references (p. 513-542) and indexes
UR  - http://repository.fue.edu.eg/xmlui/handle/123456789/3891
ER  -