TY  - BOOK
AU  - Nunes,Paul
AU  - Johnson,Brian
TI  - Mass affluence: seven new rules of marketing to today's consumer 
SN  - 1591391962
U1  - 658.8 22
PY  - 2004///]
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Marketing
KW  - United States
KW  - Affluent consumers
KW  - Consumers
KW  - Consumer behavior
KW  - Product management
KW  - Consumer satisfaction
N1  - Includes bibliographical references (p. [235]-253) and index
UR  - http://www.loc.gov/catdir/toc/ecip0415/2004002471.html
ER  -