TY  - BOOK
AU  - Berman,Barry
TI  - Marketing channels
SN  - 0471577480 (alk. paper)
U1  - 658.84 20
PY  - 1996///
CY  - New York
PB  - Wiley
KW  - Marketing channels
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; 	AN OVERVIEW OF MARKETING CHANNELS. --
Marketing Channels: An Introduction. --
The Channel Environment. --
MAJOR CHANNEL MEMBERS. --
Retail Channel Members. --
Wholesale Channel Members. --
CHANNEL MANAGEMENT AND THE MARKETING MIX. --
Relationship Marketing and Customer Service. --
Physical Distribution Strategy in Channels. --
Market Research and Information Systems in Channels. --
Product Management Strategy in Channels. --
Pricing Strategy in Channels. --
Promotion Strategy in Channels. --
CHANNEL PLANNING, COORDINATION, AND ORGANIZATION. --
Channel Design and Selection. --
Administrative Structures in Marketing Channels. --
Channel Power: Conflict and Cooperation. --
Channels for Services and International Marketing. --
CHANNEL ASSESSMENT AND CONTROL. --
Evaluation of Channels. --
Appendices. --
Indexes
N2  - Emphasizing the importance of strategic decision-making, this text explores the modern challenges of marketing through electronic means, such as the Information Superhighway. It uses a full complement of pedagogical aids to illustrate and explain the latest developments
UR  - http://www.loc.gov/catdir/description/wiley037/95036680.html
UR  - http://www.loc.gov/catdir/toc/onix03/95036680.html
ER  -