TY  - BOOK
AU  - Czepiel,John A.
TI  - Competitive marketing strategy
SN  - 0131430823 :
U1  - 658.8 20
PY  - 1992///]
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Competition
KW  - Technological innovations
N1  - Includes bibliographical references and index
ER  -