TY  - BOOK
AU  - Albert,Terri C.
AU  - Sanders,William B.
TI  - E-business marketing
SN  - 0130352918
U1  - 658.84 21
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Internet marketing
KW  - Telemarketing
KW  - Electronic commerce
KW  - Case studies
N1  - Includes bibliographical references (p. 199-202) and index; I. INTRODUCTION. 1. Overview of E-Business Marketing. 2. The Marketing Mix. 3. The Value Bubble. 4. A Communication Model for the Online Environment. II. CASES. 5. Case Study 1: Manufacturer of Specialty Engineering Products. 6. Case Study 2: Steel Manufacturer. 7. Case Study 3: Distributor. 8. Case Study 4: Utility Company. 9. Case Study 5: Not-for-Profit Trade Association. 10. Case Study 6: PoP Manufacturer. 11. Case Study 7: Insurance. 12. Case Study 8: Financial Services. III. EVALUATION METHODOLOGY AND RESEARCH IN E-BUSINESS. 13. Case Study Analysis. 14. Researching E-Business

N2  - Designed to bridge the gap between the science of e-Business marketing and its practice, this text provides a conceptual framework that's complemented with applications. It is useful for undergraduate courses in Marketing on the Internet and undergraduate/MBA courses in e-commerce and e-Business Foundations
ER  -