TY  - BOOK
AU  - Cartwright,Roger
TI  - Mastering customer relations
T2  - Macmillan master series
SN  - 0333801598
U1  - 658.812 21
PY  - 2000///
CY  - Basingstoke : 
PB  - Macmillan
KW  - Customer relations
N1  - Includes bibliographical references; Acknowledgements.- List of Figures.- Preface.- Introduction.- Who is the Customer.- Value for Money.- Customer Loyalty.- Complaints and Recovery.- Legal Aspects.- Customer Care and New Technologies.- Relationships.- Public Relations.- Customer Service in Action.- Developing a Customer Relations Strategy.- Bibliography.- Index

N2  - This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care.


ER  -