TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior: buying, having, and being 
SN  - 013091360X
U1  - 658.8342 21
PY  - 2002///]
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes; Sec. I. Consumers in the marketplace: ch. 1. An introduction to consumer behavior --
Sec. II. Consumers as individuals: Ch2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation and values --
Ch. 5. The self --
Ch. 6. Personality and lifestyles --
Ch. 7. Attitudes --
Ch. 8. Attitude change and interactive communications --
Sec. III. Consumers as decision makers: Ch. 9. Individual decision making --
Ch. 10. Buying and disposing --
Ch. 11. Group influences and opinion leadership --
Ch. 12. Organizational and household decision making --
Sec. IV. Consumer and subcultures: Ch. 13. Income and social class --
Ch. 14. Ethnic, racial, and religious subcultures --
Ch. 15. Age subcultures --
Sec. V. Consumers and culture: Ch. 16. Cultural influences on consumer behavior --
Ch. 17. The creation and diffusion of consumer culture
N2  - In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers

ER  -