TY - BOOK AU - Stanton,William J. AU - Spiro,Rosann L. AU - Stanton,William J. TI - Management of a sales force T2 - Marketing and advertising series SN - 025621896X (acidfree recycled paper) U1 - 658.81 20 PY - 1999///] CY - Boston PB - Irwin KW - Sales management N1 - Revised edition of: Management of the sales force. 8th ed. c1991; Includes bibliographical references and index N2 - This text covers the concepts and applies the theories associated with managing a sales force. It emphasizes relationship selling and the use of team-selling ER -