TY  - BOOK
AU  - Clifton,Rita
AU  - Maughan,Esther
TI  - The future of brands: twenty-five visions 
SN  - 0333776739
U1  - 658.827 21
PY  - 2000///
CY  - Basingstoke
PB  - Macmillan Press
KW  - Brand name products
KW  - Case studies
KW  - Marketing
KW  - Forecasting
N1  - Includes index; The book includes visions of the future of branding by 25 leading international opinion formers. The introduction, conclusion, expert commentary and updated league tables are written by Interbrand Newell and Sorrell. The vision chapters are: Howard Schultz Karl-Heinz Kalbfell Will Hutton Mike Clasper Marieke van der Werf Paul Smith Thomas Carr Sepp Blatter Rita Karakas Geoffrey Lamb Steve Jones Sang Jin Park Patrick Gournay Lynne Franks Kyle Shannon Michael Perry Spike Lee Lee Clow Sandra Dawson David Puttnam Graham Mackay Jorge Cardenas Jo Harlow Gary Lyon Deepak Chopra

N2  - Brands have become an important part of everyday life and feature strongly in the value and strategy of companies. In this volume, leading international opinion formers from many different fields give their visions of the future of brands
ER  -