TY  - BOOK
AU  - Meyers,Herbert M.
AU  - Gerstman,Richard
TI  - Branding @ the digital age
SN  - 033394769X (hardcover)
U1  - 658.827 21
PY  - 2001///
CY  - New York
PB  - Palgrave
KW  - Internet marketing
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index; Introduction The Internet Explosion From Retailing to E-tailing E-retailing: A Look Ahead Web Brands The Strategic Role of E-branding The Strategic Role of Packaging Package Design for Web Viewing Interactive Consumer Research Interfacing with the Consumer Interfacing with Advertising Brand Identity and the Law A Look Ahead

N2  - Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding
UR  - http://repository.fue.edu.eg/xmlui/handle/123456789/4284
ER  -