TY  - BOOK
AU  - Sherrington,Mark
TI  - Added Value: the alchemy of brand-led growth 
SN  - 1403903875
U1  - 658.827 21
PY  - 2003///
CY  - Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Added Value (Firm)
KW  - Brand name products
KW  - Marketing
KW  - Value added
KW  - Corporations
KW  - Growth
N1  - Includes bibliographical references and index; Prologue --
Insight --
Ideas --
Innovation --
Impact --
Investment Return --
Style
N2  - This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five I's process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success
UR  - http://repository.fue.edu.eg/xmlui/handle/123456789/4285
UR  - http://www.loc.gov/catdir/description/hol032/2003043143.html
ER  -