TY  - BOOK
AU  - De Kare-Silver,Michael
AU  - De Kare-Silver,Michael
TI  - E-shock : : the new rules : e-strategies for retailers and manufacturers 
SN  - 0333946014 (pbk.)
U1  - 658.8002854678 21
PY  - 2000///
CY  - Basingstoke
PB  - Palgrave
KW  - Electronic commerce
KW  - Internet marketing
KW  - Business enterprises
KW  - Computer networks
KW  - World Wide Web
N1  - Previous ed.: published as E-shock 2000; The New Rules for e-Commerce Success Overview; the Key Conclusions Definitions and Consumer Trends Learning From the Pioneers in Electronic Selling Future Growth of Electronic Shopping: Look Out for 2005! The ES Test: How to Tell How Much Your Business is Going to be Affected How can Retailers Respond ? Ten Strategic Options for Retailers The Store of the Future Rapidly Improving Technology meets Growing Consumer Demand The World is Changing: Assets to Knowledge Structural Difficulties with the Internet will be Overcome How Can Manufacturers Respond ? Manufacturers' Ten Strategic Options The New Marketing Imperatives: Marketing in the Electronic Age Setting the Strategy and Mobilising the Organisation The Next Wave of Electronic Shopping Appendices

N2  - e-shock and e-shock 2000 proved themselves to be landmark books that revolutionised the way major retailers and manufacturers look at the strategic opportunities for e-commerce.


ER  -