TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
TI  - Marketing
SN  - 9780073016344 (alk. paper)
U1  - 658.8 22
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 640-663) and indexes
ER  -