TY  - BOOK
AU  - Macchiette,Barton
AU  - Roy,Abhijit
TI  - Taking sides
T2  - Taking sides
U1  - 658.8 21
PY  - 2001///
CY  - Guilford, CT
PB  - McGraw-Hill/Dushkin
KW  - Marketing
KW  - Social aspects
KW  - United States
KW  - Moral and ethical aspects
N1  - Includes bibliographical references and index; Does marketing have appropriate boundaries? -- Is the practice of multilevel marketing legitimate? -- Has the "keep it simple" concept become "all change, all the time"? -- Is relationship marketing a tenable concept? -- Does cause-related marketing benefit all stakeholders? -- Is mass customization the wave of the future? -- Are outrageous prices inhibiting consumer access to life-sustaining drugs? -- Will e-commerce eliminate traditional intermediaries? -- Is communications technology "death of the salesman"? -- The new marketing paradigm shift : are consumers dominating the balance of power in the marketplace? -- Is the traditional development of brand loyalty dying? -- Is "extreme sports" marketing risk and thrill seeking to society? -- Should classrooms be commercial-free zones? -- Should marketers target vulnerable groups? -- Is generational segmentation an effective marketing strategy? -- Is the marketing of online degree programs a threat to traditional education? -- Are marketers culpable for America's culture of violence? -- Should alcohol advertising be regulated further? -- Is it appropriate for the government to market lotteries? -- Is political marketing essentially buying politicians?
ER  -