TY  - BOOK
AU  - Futrell,Charles
TI  - Fundamentals of selling: customers for life 
SN  - 025625981X
U1  - 658.85 21
PY  - 2002///]
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Selling
N1  - Includes indexes
N2  - In this text the author draws on his own experience as a sales professional rather than from a theoretical perspective. He continues to develop contemporary themes such as relationship selling and technology around his classic approach
ER  -