TY  - BOOK
AU  - Brown,Laura
TI  - Media relations in your spare time: a step-by-step guide for anyone in business 
SN  - 0963033522 (pbk.)
U1  - 659.2 20
PY  - 1995///]
CY  - Washington, D.C.
PB  - National Association of Manufacturers
KW  - Public relations
KW  - Mass media and business
KW  - Industrial publicity
N1  - I. Introduction II.  Why Bother?  III.  Getting Started 3 IV.  If You Remember Just One Thing 7 V. The Trust Factor 11 VI.  Riding the News Wave 13 VII.  How To Avoid the Trashcan: Press Releases.  .  .  .  .  .  17 VIII.  Mouthing Off: Letters to the Editor and Opinion Editorials.  23 IX.  Face to Face: Editorial Board Visits 29 X. Read All About It: News Conferences and Briefings 31 So You Want To Be a TV Star.  41 XI.  47 XII.  How To Keep Your Foot Where It Belongs: Interview Tips XIII.  Crisis Communications 51 XIV.  Now Get To Work!  55 ... 57 XV.  Appendix
ER  -