Successful media relations : a practitioner's guide - Ridgway, Judy. (Aldershot, Hants, England ; Brookfield, Vt., USA : Gower, 1984)
Introduction 1 The media relations program 2 Lists and contacts 3 Releases and captions 4 Photographs Booker 5 Samples and giveaways 6 On - going information service 7 Techniques for television and radio 8 Bought editorials, competitions and special offers 9 Receptions and conferences 10 Seminars, workshops and teach - ins 11 Special events 12 Educating management Index
Includes index.
Keywords: Mass media and business; Public relations