TY  - BOOK
AU  - Ridgway,Judy
TI  - Successful media relations: a practitioner's guide 
SN  - 0566024691
U1  - 659.2 19
PY  - 1984///]
CY  - Aldershot, Hants, England, Brookfield, Vt., USA
PB  - Gower
KW  - Mass media and business
KW  - Public relations
N1  - Includes index; Introduction 1 The media relations program 2 Lists and contacts 3 Releases and captions 4 Photographs Booker 5 Samples and giveaways 6 On - going information service 7 Techniques for television and radio 8 Bought editorials, competitions and special offers 9 Receptions and conferences 10 Seminars, workshops and  teach - ins 11 Special events 12 Educating management Index
ER  -