TY  - BOOK
AU  - Uman,David B.
TI  - New product programs: their planning and control 
SN  - 0814451810
AV  - HD69.N4 U4
U1  - 658.57 20
PY  - 1969///]
CY  - [New York]
PB  - American Management Association
KW  - New products
KW  - Product management
N1  - Bibliography: p. 155-156
ER  -