TY  - BOOK
AU  - Strauss,Judy
AU  - Ansary,Adel I.
AU  - Frost,Raymond
TI  - E-marketing
SN  - 0130497576
AV  - HF5415.1265 .S774 2003
U1  - 658.872 21
PY  - 2003///]
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Internet marketing
N1  - Includes bibliographical references (pages [548]-564) and index
N2  - For undergraduate courses in Internet Marketing, E-Commerce, or E-Business. This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.


ER  -