TY  - BOOK
AU  - Rapaille,Clotaire
TI  - The culture code: an ingenious way to understand why people around the world buy and live as they do 
SN  - 0767920562 (alk. paper)
U1  - 305.8 22
PY  - 2006///]
CY  - New York
PB  - Broadway Books
KW  - Social perception
KW  - Cognition and culture
KW  - National characteristics
KW  - Consumer behavior
KW  - Psychological aspects
N1  - Includes index; 	Birth of a notion --
Growing pains of an adolescent culture, the codes for love, seduction, and sex --
Living on the axis, the codes for beauty and fat --
First comes survival, the codes for health and youth --
Moving beyond the biological scheme, the codes for home and dinner --
Working for a living, the codes for work and money --
Learning to live with it, the codes for quality and perfection --
More is more, the codes for food and alcohol --
Just put that alibi on my gold card, the codes for shopping and luxury --
Who do these upstarts think they are? The codes for America in other cultures --
Parting of the Red Sea optional, the code for the American presidency --
Never growing up, never giving up, the code for America
UR  - http://repository.fue.edu.eg/xmlui/handle/123456789/3391
ER  -