TY  - BOOK
AU  - Pessemier,Edgar A.
TI  - New-product decisions: an analytical approach 
T2  - Perspectives in marketing series
U1  - 658.5  21
PY  - 1966///]
CY  - New York
PB  - McGraw-Hill
KW  - New products
N1  - Bibliographical footnotes
ER  -