TY  - BOOK
AU  - Eastlack,J.O.
TI  - New product development
AV  - HD69.N4 E2
U1  - 658.57 19
PY  - 1968///]
CY  - [Chicago]
PB  - American Marketing Association
KW  - New products
KW  - Product management
N1  - Includes bibliographical references
ER  -