TY - BOOK AU - Hake,Brune TI - New-product strategy: innovation and diversification techniques SN - 0273314637 U1 - 658.575 21 PY - 1971/// CY - London PB - Pitman KW - New products KW - Diversification in industry N1 - Translation of Die Suche und Auswahl neuer Produkte; includes index ER -