TY  - BOOK
AU  - Pride,William M.
AU  - Hughes,Robert James
AU  - Kapoor,Jack R.
TI  - Introduction to business / 
SN  - 9781439037515 (pbk.)
U1  - 658 21
PY  - 2010///]
CY  - [Mason, Ohio?], United Kingdom
PB  - South-Western Cengage Learning
KW  - Industrial management
KW  - Business enterprises
N1  - Includes index; PART I: THE ENVIRONMENT OF BUSINESS. 1. An Introduction to Business and the Economy. 2. The Business of Ethics. 3. Global Business. PART II: TRENDS IN BUSINESS TODAY 4. Choosing a Form of Business Ownership 5. Small Business, Entrepreneurship, and Franchises. PART III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. PART IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. 11. Enhancing Union-Management Relations. PART V: MARKETING. 12. Building Customer Relationships Through Effective Marketing. 13. Creating and Pricing Products that Satisfy Customers. 14. Developing Integrated Marketing Communications. 15. Wholesaling, Retailing, and Physical Distribution. PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 16. Understanding Information and e-Business. 17. Using Accounting Information. PART VII: FINANCE AND INVESTMENT. 18. Understanding Money, Banking, and Credit. 19. Understanding Personal Finances and Investments. 20. Mastering Financial Management
N2  - Features a comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. This work highlights core topics within these areas including ethics and social responsibility, forms of business ownership, small business concerns and international issues
ER  -