TY  - BOOK
AU  - Mcdaniel,Carl
AU  - Hair,Joseph F.
AU  - Lamb,Charles W.
TI  - Introduction to marketing
U1  - 658.8 21
PY  - 2010///]
CY  - Australia, Brazil
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 672-687) and indexes
ER  -