TY  - BOOK
AU  - Christenson,Reo M.
AU  - McWilliams,Robert O.
TI  - Voice of the people: readings in public opinion and propaganda 
T2  - McGraw-Hill series in political science
U1  - 303.38 19
PY  - 1967///
CY  - New York
PB  - McGraw-Hill
KW  - Public opinion
KW  - Propaganda
N1  - Includes bibliographical footnotes and index; The nature of public opinion --
The cultural, social, and psychological background of public opinion --
The mass media: the role of the press --
The mass media: television, radio, and movies --
The mass mind: fact or fiction? --
Censorship and freedom --
The nature of propaganda --
Political propaganda: American election campaigns --
Political propaganda: totalitarian indoctrination --
The United States and world opinion --
Public relations: the engineering of consent --
Advertising: the merchandising of illusion --
Polling: the measurement of public opinion --
The competence of public opinion
ER  -