TY  - BOOK
AU  - Mazda,F.F.
TI  - Engineering management
SN  - 0201177986
AV  - TA190 .M39 1997
U1  - 659 21
PY  - 1998///]
CY  - Harlow, England, Reading, Mass.
PB  - Addison Wesley
KW  - Engineering
KW  - Management
N1  - Includes bibliographical references and index; Part I INTRODUCTION.1. The FloRoll Manufacturing Company. 2. Definitions of Management.Part II THE BUSINESS ENVIRONMENT.3. The Organization. 4. Legal & Ethical Considerations. Part III STRATEGY AND DECISION MAKING.5. Strategy Formulation. 6. Decision Making. 7. Information Presentation. 8. Mathematical Models in Decision Making. 9. Forecasting. Part IV FINANCIAL MANAGEMENT.10. The Financial Environment. 11. Control Through Costing. 12. Investment Decisions. Part V PROJECT & OPERATIONS MANAGENEMT. 13. Project Planning & Control. 14. Manufacturing Operations. Part VI MARKETING & SALES MANAGEMENT. 15. Markets & Marketing. 16. Product Management. 17. Sales & Distribution. Part VII MANAGEMENT SKILLS. 18. Leadership & Motivation. 19. Team Building. 20. Effective Communications. 21. Time Management. Index

N2  - A comprehensive guide to the field of engineering management. By using a fictional company throughout the text, theory is related to practice and all management functions are covered, from basic people skills to business strategy, decision making, project management, marketing and sales
ER  -