TY  - BOOK
AU  - Hoyer,Wayne D.
AU  - MacInnis,Deborah J.
TI  - Consumer behavior
SN  - 9780547079929 (hardcover)
AV  - HF5415.32 .H69 2010
U1  - 658.8342 22
PY  - 2010///]
CY  - Australia, Mason, OH
PB  - South-Western Cengage Learning
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes; Understanding consumer behavior --
Motivation, ability, and opportunity --
From exposure to comprehension --
Memory and knowledge --
Attitudes based on high effort --
Attitudes based on low effort --
Problem recognition and information search --
Judgment and decision-making based on high effort --
Judgment and decision-making based on low effort --
Post-decision processes --
Social influences on consumer behavior --
Consumer diversity --
Household and social class influences --Psychographics: values, personality, and lifestyles --
Innovations: adoption, resistance, and diffusion --
Symbolic consumer behavior --
Marketing, ethics, and social responsibility in today's consumer society
N2  - Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate c.
UR  - http://repository.fue.edu.eg/xmlui/handle/123456789/4342
ER  -