TY  - BOOK
AU  - Özer,Özalp
AU  - Phillips,Robert L.
TI  - The Oxford handbook of pricing management
T2  - Oxford handbooks in finance
SN  - 9780199543175 (hbk.)
AV  - HF5416.5 .O94 2012
U1  - 658.816 23
PY  - 2012///
CY  - Oxford
PB  - Oxford University Press
KW  - Pricing
KW  - Management
N1  - Includes bibliographical references and index; PART I. INTRODUCTION; PART II. PRICING IN SELECTED INDUSTRIES; PART III. PRICING FUNDAMENTALS; PART IV. PRICING TACTICS; PART V. ORGANIZATION AND PROCESSES; PART VI. CURRENT CHALLENGES AND FUTURE PROSPECTS

N2  - A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management

ER  -