TY  - BOOK
AU  - Eriksson,Päivi
AU  - Kovalainen,Anne
TI  - Qualitative methods in business research
T2  - Introducing qualitative methods
SN  - 9781412903165 (hbk.)
AV  - HD30.4 .E75 2008
U1  - 650.072 22
PY  - 2008///
CY  - Los Angeles, London
PB  - SAGE
KW  - Business
KW  - Research
KW  - Qualitative research
N1  - Includes bibliographical references (p. 311-328) and indexes; Pt. I. The business of qualitative research --
1. Introduction --
2. Research philosophy --
3. Research design and process --
4. Research questions and literature review --
5. Access and relationships --
6. Ethics in research --
pt. II. Working with qualitative data --
7. Introduction to qualitative data --
8. Interviews and observations --
9. Digital data --
10. Qualitative content analysis --
pt. III. Qualitative research approaches --
11. Case study research --
12. Ethnographic research --
13. Action research --
14. Focus group research --
15. Grounded theory research --
16. Narrative research --
17. Discourse theoretical research --
18. Critical research --
19. Feminist research --
20. Visual research --
pt. IV. Writing, evaluating and publishing --
21. Writing process --
22. Evaluation --
23. Publishing --
24. Breaking the boundaries
N2  - This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings
ER  -