TY  - BOOK
AU  - Straussm,Judy
AU  - 
TI  - E-marketing
SN  - 9781292023038 
U1  - 658.84 22
PY  - 2014///
CY  - Essex, [England]
PB  - Pearson Education Ltd.
KW  - Online-Marketing
KW  - Internet marketing
N1  - Pearson new international ed; Includes index; Part 1: E-Marketing in Context Chapter 1. Past, Present, and Future Chapter 2. Strategic E-Marketing and Performance Metrics Part2: E-Marketing Environment Chapter 3. Building Inclusive E-Markets Chapter 4. Ethical and Legal Issues Part3: E-Marketing Strategy Chapter 5. E-Marketing Research Chapter 6. Consumer Behavior Online Chapter 7. Segmentation, Targeting, Differentiation, and Positioning Strategies Part4: E-Marketing Management Chapter 8. Product: The Online Offer Chapter 9. Pricing: The Online Value Chapter 10. The Internet for Distribution Chapter 11. E-Marketing Communication Tools Chapter 12. Engaging Customers with Social Media Chapter 13. Buying Digital Media Space Chapter 14. Customer Relationship Management Chapter 15. The E-Marketing Plan Appendix A: Internet Penetration Worldwide in 2009 Appendix B: Glossary
N2  - Traditional marketing coverage with an e-marketing twist. 

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material

ER  -