TY  - BOOK
AU  - Walker,Bruce J.
AU  - Stanton,William J.
AU  - Pandit,Ajay
TI  - Marketing
SN  - 0070600902 (alk. paper)
U1  - 658.8 22
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw-Hill publishing company
KW  - Marketing
N1  - Includes bibliographical references (p. 640-663) and indexes
ER  -