TY - BOOK AU - Jappy, Tony TI - Introduction to Peircean Visual Semiotics T2 - Bloomsbury advances in semiotics SN - 9781441151636 (hardcover) AV - B945.P44 J37 2013 U1 - 302.2092 23 KW - Peirce, Charles S. KW - Semiotics KW - Visual communication N1 - Includes bibliographical references and index; Signs and things -- How Shall a Sign be Called? -- Peirce -- Modes of Representation -- Medium Matters -- The Mute Poem -- Rhetoric of the image ER -