TY  - BOOK
AU  - Cavusgil,S.Tamer
AU  - Knight,Gary A.
AU  - Riesenberger,John R.,|
TI  - International business :  the new realities / 
SN  - 9780132453271 
U1  - 658.049 22
PY  - 2012///]
CY  - Boston, [Mass.], London : 
PB  - Pearson, 
KW  - International business enterprises
KW  - International trade
KW  - Management and Business Studies
N1  - Previous ed.: 2008;  Formerly CIP. |5 Uk;  Includes bibliographical references and index; Part 1: Foundation Concepts Chapter 1. Introduction: What Is International Business? Chapter 2. Globalization of Markets and the Internationalization of the Firm Chapter 3. Organizational Participants that Make International Business Happen Part 2: The Environment of International Business Chapter 4. The Cultural Environment of International Business Chapter 5. Ethics and International Business Chapter 6. Theories of International Trade and Investment Chapter 7. Political and Legal Systems in National Environments Chapter 8. Government Intervention in International Business Chapter 9. Regional Economic Integration Chapter 10. Emerging Markets, Developing Economies, and Advanced Economies Chapter 11. The International Monetary and Financial Environment Part 3: Strategy and Opportunity Assessment Chapter 12. Strategy and Organization in the International Firm Chapter 13. Global Market Opportunity Assessment Part 4: Entering and Operating in International Markets Chapter 14. Exporting and Countertrade Chapter 15. Foreign Direct Investment and Collaborative Ventures Chapter 16. Licensing, Franchising, and Other Contractual Strategies Chapter 17. Global Sourcing Part 5: Functional Area Excellence Chapter 18. Marketing in the Global Firm Chapter 19. Human Resource Management in the Global Firm Chapter 20. Financial Management and Accounting in the Global Firm

N2  - For undergraduate and graduate level International Business courses. CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.


ER  -