TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems : |b cases and comments / 
SN  - 9780273768944 
U1  - 658.802  23
PY  - 2013///]
CY  - Boston [Massachusetts] : 
PB  - Pearson, 
KW  - Marketing
KW  - Case studies
KW  - Decision making
KW  - Management
N1  -  Includes bibliographical references and index
ER  -