TY  - BOOK
AU  - Walker,Robyn
TI  - Strategic management communication for leaders
SN  - 9780538451345 (pbk.)
AV  - HF5718 .W337 2011
U1  - 658.54 22
PY  - 2011///]
CY  - Australia, Mason, Ohio
PB  - South-Western Cengage Learning
KW  - Business communication
KW  - Interpersonal communication
KW  - Psychological aspects
KW  - Moral and ethical aspects
KW  - Organizational effectiveness
N1  - Includes bibliographical references (p. 341-352) and index; What is strategic communication --
Foundations of communication --
Step One: Identify the purposes of communication --
Step Two: Analyze the audience --
Steps Three and Four: Consider the context and select a channel of communication --
Communicating in writing --
Communicating in oral presentations and managing meetings --
Communicating with employees --
Communicating in and leading teams --
Communicating with external audiences --
Internal organizational communication
ER  -