TY  - BOOK
AU  - O'Brien,James A.
AU  - Marakas,George M.
TI  - Management information systems
SN  - 9780071221092 (pbk.)
U1  - 658.4038011 22
PY  - 2011///]
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Management information systems
KW  - Information storage and retrieval systems
N1  - Includes bibliographical references and indexes
N2  - The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, et cetera) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
ER  -