TY  - BOOK
AU  - Solomon,Michael R.
AU  - Marshall,Greg W.
AU  - Stuart,Elnora W.
TI  - Marketing: real people, real choices 
SN  - 0131449680
AV  - HF5415.35 .S65 2006
U1  - 658.8002373 22
PY  - 2006///]
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Vocational guidance
N1  - Includes bibliographical references (pages 551-562) and index; Pt. I.  Making marketing value decisions -- Welcome to the world of marketing : Creating and delivering value -- Strategic planning and the marketing environment -- Think globally/act ethically -- Pt. II.  Understanding consumers' value needs -- Marketing information and research : Analyzing the business environment offline and online -- Consumer behavior : How and why people buy -- Business-to-business markets : How and why organizations buy -- Sharpening the focus : Target marketing strategies and customer relationship management -- Pt. III.  Creating the value proposition -- Creating the product -- Managing the product -- Services and other intangibles : Marketing the product that isn't there -- Pricing the product -- Pt. IV.  Communicating the value proposition -- Connecting with the customer : Integrated marketing communications and interactive marketing -- Advertising and public relations -- Sales promotion, personal selling, and sales management -- Creating value through supply chain management -- Pt. V.  Delivering the value proposition -- Retailing : Bricks and clicks -- App. A.  Under armour in action : Implementing a marketing plan -- App. B.  Sample marketing plan : The S&S Smoothie Company -- App. C.  Marketing math
UR  - http://catdir.loc.gov/catdir/toc/ecip052/2004025605.html
ER  -