TY  - BOOK
AU  - Cavusgil,S.Tamer
AU  - Knight,Gary A.
AU  - Riesenberger,John R.,|
TI  - International business :  : the new realities / 
SN  - 9780273787068
U1  - 658.049 22
PY  - 2014///]
CY  - Boston, [Mass.], London : 
PB  - Pearson
KW  - International business enterprises
KW  - International trade
KW  - Management and Business Studies
N1  -  Includes bibliographical references and index; Part 1 Foundation Concepts 361. Introduction: What Is International Business? 2. Globalization of Markets and the Internationalization of the Firm 3. Organizational Participants That Make International Business Happen Part 2 The Environment of International Business 4. The Cultural Environment of International Business 5. Ethics, Sustainability, and Corporate Social Responsibility in International Business 6. Theories of International Trade and Investment 7. Political and Legal Systems in National Environments 8. Government Intervention in International Business 9. Regional Economic Integration 10. Understanding Emerging Markets 11. The International Monetary and Financial Environment Part 3 Strategy and Opportunity Assessment 12. Strategy and Organization in the International Firm 13. Global Market Opportunity Assessment Part 4 Entering and Operating in International Markets 14. Exporting and Countertrade 15. Foreign Direct Investment and Collaborative Ventures 16. Licensing, Franchising, and Other Contractual Strategies 17. Global Sourcing Part 5 Functional Area Excellence 18. Marketing in the Global Firm 19. Human Resource Management in the Global Firm 20. Financial Management and Accounting in the Global Firm

ER  -