TY - BOOK AU - Howson,Cindi TI - Successful business intelligence: unlock the value of BI & big data SN - 9780071809184 (hardback) AV - HD38.7 .H697 2014 U1 - 658.472 23 PY - 2014///] CY - New York : PB - McGraw-Hill Education KW - Business intelligence N1 - computer bookfair2015; Includes bibliographical references (pages 299-308) and index; Chapter 1. Business Intelligence from the Business SideChapter 2. Techno Babble: Components of a Business Intelligence ArchitectureChapter 3. The Business Intelligence Front-EndChapter 4. Measures of SuccessChapter 5. The LOFT EffectChapter 6. Executive SupportChapter 7. D Is for DataChapter 8. The Business-IT PartnershipChapter 9. RelevanceChapter 10. Agile DevelopmentChapter 11. Organizing for SuccessChapter 12. The Right BI Tool for the Right UserChapter 13. Other Secrets to SuccessChapter 14. The Future of Business IntelligenceAppendix A: This Successful BI SurveyAppendix B: Recommended Resources N2 - Expanded to cover the latest in business intelligence-big data, cloud, mobile, visual data discovery, and in-memory-this fully updated bestseller by BI guru Cindi Howson provides the most modern techniques to exploit BI for the highest ROI ER -