TY  - BOOK
AU  - Larose,Daniel T.
TI  - Data mining methods and models
SN  - 9788126507764
U1  - 005.74 22
PY  - 2006///]
CY  - Hoboken, NJ : 
PB  - Wiley-Interscience
KW  - Data mining
N1  - computer bookfair2015; Includes bibliographical references and index; Dimension reduction methods --
Regression modeling --
Multiple regression and model building --
Logistic regression --
Naïve Bayes estimation and Bayesian networks --
Genetic algorithms --
Case study : modeling response to direct mail marketing
ER  -