TY  - BOOK
AU  - 
AU  - Evans,Joel R.
AU  - Banerjee,Mohua
TI  - Retail management: a strategic approach / 
SN  - 9780273768562
U1  - 658.87 22
PY  - 2013///
CY  - Boston, [Mass.], London
PB  - Pearson
KW  - Retail trade
KW  - Management
N1  - Business bookfair2015; Includes bibliographical references and index; Part 1. An overview of strategic retail management --
Part 2. Situation analysis --
Part 3. Targeting customers and gathering information --
Part 4. Choosing a store location --
Part 5. Managing a retail business --
Part 6. Merchandise management and pricing --
Part 7. Communicating with the customer --
Part 8. Putting it all together
N2  - Providing a balance between theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making
ER  -