TY  - BOOK
AU  - Levy,Michael
AU  - Weitz,Barton A.
AU  - Grewal,Dhruv
TI  - Retailing management
SN  - 9781259060663 (alk. paper)
AV  - HF5429 .L4828 2014
U1  - 658.87 23
PY  - 2014///]
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Retail trade
KW  - Management
N1  - Business bookfair2015; Includes bibliographical references and index; SECTION I - THE WORLD OF RETAILINGChapter 1: Introduction to the World of RetailingChapter 2: Types of RetailersChapter 3: Multichannel RetailingChapter 4: Customer Buying BehaviorSECTION II - RETAILING STRATEGYChapter 5: Retail Market StrategyChapter 6: Financial StrategyChapter 7: Retail LocationsChapter 8: Retail Site LocationChapter 9: Human Resource ManagementChapter 10: Information Systems and Supply Chain ManagementChapter 11: Customer Relationship ManagementSECTION III - MERCHANDISE MANAGEMENTChapter 12: Managing the Merchandise Planning ProcessChapter 13: Buying MerchandiseChapter 14: Retail PricingChapter 15: Retail Communication MixSECTION IV - STORE MANAGEMENTChapter 16: Managing the StoreChapter 17: Store Layout, Design, and Visual MerchandisingChapter 18: Customer Service

N2  - Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. This book helps students inform about the exciting developments in the retail industry
ER  -