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21.
Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, 2017
Availability: Items available for loan: Main library (1)Call number: 659.144 J.J.I.

22.
Advertising, promotion and marketing communications / Alvin Moran. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: China : Clanrye International, 2019
Availability: Items available for loan: Main library (1)Call number: 658.8 M.A.A.

23.
ADVERTISING AND IMC: PRINCIPLES AND PRACTICE; Sandra Moriarty & Nancy Mitchell & William Wells. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India, PRINCIPLES AND PRACTICE; 2022
Availability: Items available for loan: Main library (1)Call number: 659.1 MSA.

24.
Consumer Behaviour and Advertising Management / Conner Acevedo . by
Edition: ed . 1 .
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: united kingdom; ED-Tech Press, 2020
Availability: Items available for loan: Main library (1)Call number: 658 ACC.

25.
Contemporary Advertising: and integrated marketing communications/ Michael F. Weigold, William F. Arens. by
Edition: 17th Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw Hill, © 2024
Availability: Items available for loan: Main library (1)Call number: 659.1 WMC.

26.
Integrated Advertising, Promotion, and Marketing Communications/ Kenneth E. Clow, Donald E. Baack. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: India: Pearson, 2014
Availability: Items available for loan: Main library (1)Call number: 659.1 E.K.A.

27.
Advertising: A Marketing Perspective/ Alvin Moran. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: China: Willford Press, 2020
Availability: Items available for loan: Main library (1)Call number: 659.1 MAA.

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