Entrepreneurial small business / Jerome A. Katz, Richard P. Green.
Material type:
TextPublisher: New York : McGraw-Hill Irwin, 2011Edition: Third editionDescription: 1 volume (various pagings) : color illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9780071220941
- 658.022 22 K.J.E
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B5 | Commerce and business administration ( HR Management ) | 658.022 K.J.E (Browse shelf(Opens below)) | Available | 00009077 |
Includes bibliographical references and indexes.
Part 1: Entrepreneurs, Ideas and Plans: The Basis of Small Business Chapter 1Small Business: Its Opportunities and RewardsChapter 2Small Business Environment: Managing External RelationsChapter 3Small Business Entrepreneurs: Characteristics and CompetenciesChapter 4Small Business Ideas: Creativity, Opportunity, and FeasibilityAppendix: A Sample Feasibility Study: Pet ElanChapter 5Small Business Entry: Paths to Part-Time EntrepreneurshipChapter 6Small Business Entry: Paths to Full-Time EntrepreneurshipChapter 7Small Business Strategies: Imitation with a Twist Appendix: 5 Steps to an Industry Analysis: Retail Shoe StoreChapter 8Business Plans: Seeing Audiences and Your Business ClearlyAppendix: Example Cover Letter and ResumeAppendix: My Libros.com Business PlanPart 2:Marketing in the Small BusinessChapter 9Small Business Marketing: Product and Pricing StrategiesChapter 10Small Business Promotion: Capturing the Eyes of Your MarketChapter 11Small Business Distribution and LocationChapter 12Marketing Plans: Saying How You'll Get SalesAppendix: A Marketing Plan: PizzMoPart 3: Cash, Accounting, and Finance in the Small Business Chapter 13Small Business Accounting: Projecting and Evaluating PerformanceChapter 14Cash: Lifeblood of the BusinessAppendix: Completing a Bank ReconciliationChapter 15Small Business Finance: Using Equity, Debt, and GiftsChapter 16Assets: Inventory and Operations Management Chapter 17Small Business Protection: Risk Management and InsuranceAppendix: Economic Order QuantityAppendix: Time Value of Money and Discounted Cash Flow AnalysisPart 4: Management and Organization in the Small BusinessChapter 18 Legal Issues: Recognizing Your Small Business Needs Chapter 19Human Resource Management: Small Business ConsiderationsChapter 20Achieving Success in the Small BusinessCases1Brothers Going Separate Ways or Not?2G & R Garden Center: Lawn Care Services Division3Real Estate Millionaires of Memphis4Big Business in a Small Rural City5The Ambitious College Kid Who Just Can't Wait6The Grande General Store, Est. 1948 - It's Time to Sell7The Computer Guru: A One-Man Show or an Empire?8The Old Timer's Woodstove Shop9The House of Wine - Grand Opening10Saunders and Company, Inc., An International Entrepreneurial Enterprise11S & Z East Coast Importers12The Wallingford Bowling Center13Parker Mountain Products, Inc.14Nate Mower & Son, Residential Plumber(s)15The Landlords: Investments in Commercial Real Estate16Richard Harris and Harris Homes17The House of Wine (revisited)18Eli Associates: Professional Writers, Speakers, Consultants19Wayne Manor Comix20The Daughter of the Immigrant21George Washington Case
Presents students with a view of small business. This title focuses on the distinctive nature of small businesses versus high growth firms. It discusses the traditional beliefs and models in small business, as well as the findings and practices from academic and consulting arenas. It also explains the challenges facing entrepreneurs.
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